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WORK WITH US
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CRAFTING

unique & memorable

EVENTS & PROMOTIONS

LET'S CONNECT!
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CENTRAL MA PROMOTIONAL EVENT PLANNING

Your partner for elevated experiences.

Not just another sampling company, Social Club Marketing helps brands like yours connect with customers in a way that’s authentic, engaging, and results-driven.

Our TIPs-certified team members specialize in events with meaningful customer engagement, from vibrant tastings in buzzing bars and restaurants to curated experiences in package stores. Whether you’re a local beer and wine wholesaler, a craft brewer, or a boutique winery, we’ll help you leave a lasting impression on every customer we reach.

What we do
“I have had the privilege of working with both Allie and Carly over the last 15 years and hope to for a lifetime. These two women are reliable, professional and extremely outgoing. If you have ever needed a tasting company for a sampling, promotion or business event, you will likely find your search starts and ends here.”
Matt HollandArea Sales Manager, Craft Massachusetts
"I’ve known Allie and Carly for years. They are both professional, reliable, and great to work with. I would recommend them to any suppliers looking for a sampling company."
Kenny HallAsst. Corporate Beer Director Yankee Spirits
"I have worked with Allie and Carly from Social Club for over a decade planning and executing events. Their organization, communication, and attention to detail in everything they do is top shelf!"
Craig ColoneroDirector of Craft Brands, Quality Beverage
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Off-premise
(liquor, convenience and grocery store)

Turn aisle wanderers into loyal customers with engaging sampling events. We know how to spark conversations, educate shoppers, and showcase your products. From wine tastings to spirit samplings, we bring the energy that moves bottles off the shelf and into carts.

Our services
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On-premise
(bar and restaurant)

Make your brand the star of the show with on-premise events that connect with customers where they love to hang out. Our team creates buzz at bars and restaurants, introducing your products in a fun, social atmosphere.

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Event support

Need backup for your next big event? We’ve got you covered. We handle all the details to make your brand stand out by giving customers an experience they’ll never forget.

Crafting connections

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A combined

years of industry experience
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At Social Club Marketing, we don’t just hand out samples—we create experiences that stick. We’ve got the chops to turn your product sampling into something unforgettable. Think of us as your secret weapon for making a big splash, whether it’s at a local bar, a busy restaurant, or the corner liquor store.

Meet the founders
carly

Carly

With 15 years of experience in the beverage industry, I specialize in brand marketing and customer relations. Over the years, I’ve had the opportunity to work with some of the best brands in the business, creating strategies that not only resonate with consumers, but also build lasting relationships. 

When I’m not working to craft memorable brand experiences, I’m making memories with my husband and two children. 

I’m always seeking ways to connect with people, whether that’s through creative marketing or just a good conversation.

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Allie

With over 20 years of experience in the beverage industry, I’ve had the privilege of watching and contributing to the evolution of brands through marketing and strategic development.

Over the years, I’ve developed trusted, long-lasting relationships with suppliers and retail partners. I’m motivated, driven, and always striving for excellence, with a deep passion for connecting people to brands that resonate with them.

When I’m not immersed in the world of brand development, you’ll find me enjoying quality time with my family—especially at the beach with my two daughters. I believe in the power of hard work, dedication, and the importance of balance in both my professional and personal life.

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Let's get this party started...

beers

Tell us a little about your event! Please note we request two weeks notice prior to your event, though we may be able to accommodate on shorter notice!

How to work with us

  • Reach out via our contact form or on socials.
  • We will provide a custom proposal for your event(s) and a contract.
  • Once your event is booked, we'll handle all the details, keeping you in the loop for a seamless event from start to finish!
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Why work with us?

  • Educated, TIPs-Certified Pros: Our team knows their stuff and loves sharing it with your customers.
  • Custom events, every time: No cookie-cutter activations here - your brand gets its own vibe, tailored just for you.
  • We bring the energy: Fun, approachable, and totally on point. We’re the life of the sampling world!

Join our team!

We’re always looking for brand ambassadors to actively promote contracted products or services by increasing brand awareness and positive perception through authentic interactions with customers, brand knowledge, and charismatic presence. Sampling and special event responsibilities may include:

  • Product knowledge – prior to event
  • Punctuality 
  • Setting up and breaking down event
  • Interacting with store management, event contact, and customers
  • Leaving positive lasting impressions while creating a positive experience for all involved
  • Gathering data for event feedback (pictures and brief summary of event)

Interested? Send us an email with your information and we’ll be in touch!

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